"Zoe & Zazu" wins German Design Award 2020

The packaging design "Zoe & Zazu" by Model AG is this year’s winner of the German Design Award in the category "Excellent Product Design – Retail". The jury bestows this award on extraordinary packaging designs for retail.

CH - 25.11.2019: The German Design Award is one of the most acclaimed design competitions worldwide and is growing constantly every year. This year over 5.000 entries were submitted, for the jury to assess.

The design

The design itself is a prism made of cardboard, which can be unfolded to present the respective content, as on a flower blossom. Afterwards the package can be reassembled to form its triangular shape yet again. The German Design Award is already the second major honor for "Zoe & Zazu", after winning the Pro EMCA Award in 2018.

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