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    How to pack your parcel correctly: tips for e-commerce

    Professional packaging, delighting customers: Read tips, how-tos and checklists on how to pack your goods safely for transport. With the optimal shipping packaging, you will retain your customers in the long term.

    Critical to success: packaging in online retail

    A box with practical tear-off thread, securely padded with sustainable paper cushions and decorative tissue paper. Easy to recycle or ideal for returns – this is how you inspire customers with e-commerce packaging.

    We help you to pack your products for shipment in the best possible way. After all, shipping packaging plays a decisive role in your successful online business. Studies show that packaging is inextricably linked to product experience. As an online retailer, large or small, you should ask yourself:


    • Which boxes should I use for my shipment of goods?
    • Which upholstery material is right for my products?
    • Is my product dangerous goods, does it need special shipping packaging?
    • How do I make unpacking and returns as easy as possible for my customers?
    • How do I reduce shipping packaging costs?
    • How can I ship my products more sustainably?


    Packaging is an important marketing tool. To ensure that you inspire your customers all around, we have put together quick tips and detailed checklists for your shipping packaging. 

    You are looking for a tailor-made, efficient packaging solution for your e-commerce Contact our experts, we will advise you without obligation:

    Three quick tips: The ideal e-commerce packaging is...


    Variable height boxes save space and costs.


    Without cracks and creases. After all, broken boxes don't make a good impression.

    Well closed

    With adhesive tape or self-adhesive closure. This way, nothing goes wrong during transport.

    E-commerce: Optimize your shipping packaging

    Joy of opening

    Convincing customers

    Are you looking forward to the product, frustrated when unpacking? You can avoid that. Your customer will immediately see whether you, as a seller, have invested time and ideas in the shipping packaging. High-quality packaging made of corrugated cardboard delights the senses visually and haptically. Customer-friendly cartons come with a practical self-adhesive closure (SKV) and can be opened quickly thanks to the pre-perforated tear thread.

    Sustainable material

    Environmentally friendly shipping

    Consumers want sustainable packaging. Recyclable materials, such as corrugated cardboard, are better for the environment and easy to dispose of. You should also focus on sustainability when it comes to the upholstery material: The trick is to use shipping boxes that are suitable for different product sizes. This way, you don't have to pad out any additional cavities.

    Chips, foil, paper

    Safe upholstery & filling

    Every product needs a specific filling material that reliably protects it on its journey to the customer. Packaging chips, bubble wrap, tissue paper – the choice is huge. Check out our guide to the right filling material for practical tips for your product. For example, why you should avoid overly voluminous upholstery material at all costs.

    Know-how Guides
    UN Dangerous Goods Packaging

    Packing dangerous goods correctly

    Is your product dangerous goods? This is the case if your goods are potentially dangerous to humans, animals or the environment during transport. Did you know that this already includes hairspray and aftershave? Dangerous goods must be shipped in special UN dangerous goods packaging and labelled accordingly. Read more important information here:

    Know-how Guides

    3 Steps to Your E-Commerce Packaging

    Step 1

    Optimize your shipping box

    High-quality, printed shipping packaging underlines your brand and your product. Pack precisely: too big is expensive and unsustainable, too small offers little space for upholstery material.

    Step 2

    Reduce packaging costs

    Oversized boxes mean higher costs for cushioning material and storage. Your optimal shipping packaging can be an inexpensive standard box if it fits your products perfectly.

    Step 3

    Offering easy handling

    Create a positive customer experience when opening: Use little tape or packaging with tear thread that doesn't require cutting tools. With the return seal, returns are child's play.

    Shipping Packaging 1x1

    These 10 tips will help you package professionally for your e-commerce. Retain your customers in the long term with high-quality, sustainable and smart shipping packaging.

    Checklist: Packing parcels correctly for online retail

    1. Show your brand: Brand your shipping packaging inside and out. If you're using standard boxes that you can't or don't want to print, use high-quality stickers or inserts with a personal message.
    2. Neutral packaging for special products: When you ship expensive or delicate items, you protect your parcels from theft and your customers from embarrassing moments.
    3. The right carton size for all products: Your customers will be happy to receive small boxes. You save on storage costs and money on unnecessary filling material. 
    4. A self-adhesive closure makes your packaging more efficient: Boxes with an automatic bottom also save time during erection and packing.
    5. Use sustainable, high-quality packaging material: Space-saving boxes made of 100 percent recyclable corrugated cardboard and paper tape are always a good choice. For heavy packages, use a particularly robust adhesive tape so that nothing tears.
    6. Do not leave cavities: With the right filling material, you can secure your product securely in the shipping packaging. Separate individual products from each other so that they do not rub against each other or damage each other during transport. 
    7. Protect sensitive products: In addition to classic filling material, there are individual solutions, such as bottle packaging for wines or mailing bags for printed articles. You can also protect sensitive items by placing a corresponding note on your shipping packaging ("Caution glass", "Do not bend").
    8. Check the shipping label: Is your e-commerce going well and you need to label a lot of packages? Check the label carefully to avoid returns and unhappy customers.
    9. Make returns easy: Use packaging with additional adhesive strip. Your customers can easily reseal the box and do not need any tape or a new box for the return. This will ensure that you get your products back in good condition.
    10. Pack dangerous goods correctly: In the International Agreement for the Transport of Dangerous Goods (ADR), you will find regulations for dangerous substances and articles, as well as various guidelines for shipping by land and air. 

    Buy shipping packaging for your online business