Innovating Packaging: Insights from Pilsner Urquell's Petr Kundrata
A preview of the evaluation of the packaging prototypes of the Model Young Package with an expert from the beer industry.
Packaging innovation in a time of changing market demands
Petr Kundrata is an experienced project manager who has worked at Pilsner Urquell since 1993. During that time he has held various positions in marketing and product management.
Since 2008, he has been working as a project manager in response to business needs and changing market conditions in the field of innovation. Currently, he is involved in packaging projects.
Most recently, he was involved in the complete re-design of the premium beer brand Pilsner Urquell. This involved changes to both primary and secondary packaging to reinforce the premiumness of the brand with an emphasis on sustainability.
For Petr Kundrata, the Model Young Package brings two key aspects to the involvement of schools in the competition:
- The opportunity to stand out with individual solutions in the High School category and to compare their results with other young designers on a comparable level.
- Comparison with more experienced senior designers in the Unlimited category.
This can be used not only for self-presentation of the work, but also for motivation to go further.
Idea, design, usability – fresh inputs for beverage industry
Connecting talent with industry experts
Model Young Package is about bringing together the ambitious visions of talented designers and company representatives who want to shape the future of the packaging industry with us.
Judges like Petr Kundrata bring a much-needed manufacturer's perspective to the competition, providing direct feedback on packaging prototypes.
Become a partner for next year's competition and make your vision for innovative packaging a reality!
