Model Verte Suisse Absinthe transport packaging

Verte Suisse Absinthe

Authentic absinthe: Distillate of wormwood, a special herbal mixture and purest alcohol.

  • Blackmint SA - Môtiers, Val-de-Travers (NE)
  • Unique high quality packaging board
  • Complex packaging solution in offset printing
  • Silver hot foil embossing, embossing, matt and UV varnishes

Known worldwide and in the top ranking Authentic absinthe: Wormwood with special herbs and the purest of alcohol.

Since 1863, the family business Kübler has been producing authentic absinthe in Môtiers in the Val-de-Travers, which is known as the cradle of absinthe. In 1990 the distillery was renamed and continued under the name "Blackmint, Kübler & Wyss" in the fourth generation.

  • Highest quality packaging solution as diamond box
  • Stroke of genius: Offset printing with embossing and foils
  • Sales and marketing of Môtiers to Europe and USA

Mr Kübler, what was the biggest change since you took over the distillery?

A major change was the licence to distil an absinthe-based product (Kübler Absinthe Extract, 45 percent by volume). A product that opened the way to the legalisation of absinthe in Switzerland from 1 March 2005.

What was the special challenge in the production of Absinthe Kübler?

The main challenge for us was to make the quality of authentic absinthe - a distillate of wormwood, a special mixture of spicy herbs and purest alcohol - known worldwide. Today we are number one in the Swiss market and belong to the top ranking absinthe brands in Europe and the USA.

You have implemented a high-quality packaging together with the Model specialists. What was the most important aspect in this?

Attention to the colorimetric reproduction of the Swiss cross, as the red superimposes the silver hot foil embossing. I also wanted the labels and the cardboard packaging to be perfectly matched in colour. On the other hand, a high level of quality had to be achieved while maintaining the sobriety of the packaging.

Is the packaging a stroke of genius?

In fact, this packaging is quite complex, as Model resorted to a combination of different printing and finishing techniques. Offset printing, silver hot foil embossing, embossing, matt and UV varnishes lend the cardboard its style.

How did you get to know Model?

When I placed a renewal order, I obtained offers from various Swiss packaging companies and Model Emballages and Model PrimePac met my expectations.

How long have you been working together?

We placed our first order in 2012.

What are the arguments in favour of Model?

The decisive factors for me are quality, responsiveness, competitiveness and proximity.

What do you expect from working with Model in the future?

Continuous development at the technical level, attractive packaging at the conceptual level and information on the development of the packaging market.

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A major change was the licence to distil an absinthe-based product (Kübler Absinthe Extract, 45 percent by volume). A product that opened the way to the legalisation of absinthe in Switzerland from 1 March 2005.
Yves Kübler
Owner of distillery BLACKMINT, Kübler & Wyss
Further information directly related to the success story