Model Kramp

turns brands into a sensory experience

Clothes make people stand out – and packaging does the same for products. Indeed, it generally conveys more emotion and feeling than the product itself. This is especially true of cosmetics, as they embody lifestyle choices and luxury. The packaging must be seductive, as it is this which entices the consumer to buy.

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Beauty products and their packaging take consumers into their own world of experience and emphasise their relaxed, luxurious or sporty way of life

The latest printing and finishing processes, such as the cold foil technique, support this branding with impressive results. Model Kramp has completely mastered this elegant touch – and branded goods manufacturers are adept at using it in their own interests. Three-dimensional embossed logos or text, combined with an additional matt, gloss or metallic varnish finish to the printed image, create sophisticated textures and surfaces with an extravagant look and feel.

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Inline finishing for large runs

In contrast to hot foil embossing, cold foil embossing needs no high temperatures or time-consuming additional offline process involving embossing machines. The foil that is used to finish the print substrate can be applied directly inline at the printing stage. At Model Kramp in Hanau, this is the job of the Inlinefoiler 2.0 cold foil module. In combination with an eight-colour system from MAN Roland, it opens up a whole new world of finishing. The cold foil can be applied inline as part of offset printing, and then printed over in several colours in a single step. This enables logos and contoured motifs or text to be embossed and then coated with special-effect or spot varnish. As a complement to the classic embossed foil printing process, cold foil finishing thus offers new and as-yet unimagined design opportunities. The results are impressive, achieving a high degree of precision and edge sharpness. This is because the inline process avoids register issues – something that is particularly noticeable with delicate motifs, thin lines and fonts. It permits the very finest textures and grid patterns.

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