Model Box Nr. 107
«Trend» - Winter 2019
Demands are increasing. We are seeing this in many areas of life. Things that used to be accepted without question are now critically scrutinised. And that is a good thing. The discerning consumer wants to know what comes from where, what raw materials and resources are used, and under what conditions their products are produced.
We hope you enjoy reading,
Dear readers Demands are increasing. We are seeing this in many areas of life. Things that used to be accepted without question are now critically scrutinised.
And that is a good thing. The discerning consumer wants to know what comes from where, what raw materials and resources are used, and under what conditions their products are produced. This applies to cosmetics and food as well as many other products we use in our everyday lives, and now, quite rightly, to their packaging too.
This means demands on manufacturing companies – from customers, from the market and from employees – are also increasing. For inhouse processes, people expect companies to do more than just meet the legal requirements. They are looking for corporate social responsibility: the successful combination of profitability, sustainability and social responsibility. More and more focus is placed on efficient production and conservation of resources, and this is dictating the trends that keep the packaging industry on its toes.
Clever solutions are needed. Solutions that are ambitious when it comes to the look and feel, but which also take ecological aspects into account. Packaging that delivers on the promise of luxurious content, that combines ingenious finishing techniques with high quality materials. Simple but stunning displays are the trend right now. Displays that are easy to ship and easy to set up. They should make optimum use of the space available and show off the product perfectly at the POS. Exclusive cardboard materials are used for secondary packaging. Bio-films allow a 360-degree view of the product. But traditional technologies, such as bronzing, are also being revived.
Hence, the increased demands are, first and foremost, drivers of innovation. They unlock creativity and new motivation. And that is a good thing.Click to read more
Further topics of this issue
- 03 Editorial
- 04 Training in Germany
- 05 Training in Switzerland
- 06 Cube display
- 07 Display trend
- 08 Product packaging trend
- 09 Model Excellence platform
- 10 Fisherman's Friend interview
- 12 Consumer study
- 13 POS
- 14 francis bags interview
- 16 Elegant and unique
- 18 Investments
- 20 Print technology
- 22 Grimms Tierleben (The Animals Grimm)
- 23 Model Pack Shop trends / Publication details
Sales Manager, Model Kramp GmbH