Cutting-edge packaging solutions
Ingenious handcream display offers fascinating possibilities
- Refined display for hand cream packaging
- Use of novel and sustainable materials
- Use of digital printing technology
- 360-degree view of the product
This display is edgy
CH - 11.04.2019: This display is edgy. Thanks to its various cubes, geometric design and exceptional processing, it is literally ahead of the curve and demonstrates the potential of new trends in packaging.
Model developed the trend-setting design for presentation of a new handcream packaging. The squares, which get smaller the higher they go, and the base are glued into place, while the display cover has been tucked in. The core and the corners have been painted with EB75, while the cover and base encasing are painted with E84. The core and base are composed of BC57. Digital printing has been used.
The packaging appears to float
The handcream packaging presented in the display also boasts a sophisticated design: Model has used innovative, sustainable materials throughout. The handcream packaging is placed in a second packaging and then fixed above and below with inserts. This makes it appear as if the product were floating.
The cardboard for the handcream packaging is made of Lake Paper New Line Metallic 310 g – a new material from Gmund – that has very subtle watermark lines added during manufacture. This gives the material a textured, non-slip surface. This perfectly reflects the natural, authentic character of the end product. The subsequent metallic finish is applied to the slightly smoother screen side of the base material. The resulting gloss requires numerous extra pigments and a lot of experience in the production of reflective, metallic papers. Offset printing was used for the packaging. The bronzed effect combined with deep and textured embossing puts the finishing touches to the packaging.
360-degree view of the product
The secondary packaging with organic PET plastic film offers customers a 360-degree view of the product packaging in the middle, standing erect like an obelisk. The film has been made with renewable resources that can be easily recycled. Offset printing was also used here. The combination of bronzed, coating and lamination effects with hot-foil stamping, debossing and textured embossing creates a charming retro effect. The metallised, matt film with soft-touch finish gives it a unique feel and look below, while the top shines in a glossy acrylic film with iriodin effect.Click to read more