Vítězné koncepty
Tématem soutěže je Unboxing Experience. Zabalte některý ze svých oblíbených produktů takovým způsobem, že ho každý bude chtít sdílet na Instagramu!
Všichni milujeme rozbalování dárků! Unboxing videa se v posledních letech stala obrovským hitem na Youtube. Správnému zážitku z balení však předchází sofistikovaný design obalu.
Každý balík musí ujít dlouhou cestu od výrobce, přes e-shop a doručovací služby až do rukou zákazníka. Po celou dobu cesty musí obal výrazně chránit produkt pro velké finále – rozbalování. Těšíme se na naše balíčky, jsme plni očekávání. Okamžik rozbalení je pro designéry nejnáročnější. Jak si může zákazník více užít, jak ho můžeme překvapit, přinést něco navíc? Jak udělat tento krátký okamžik opravdu výjimečným, když obal stále funguje perfektně?
Studenti vysokých škol a mladí designéři všech věkových kategorií
Koncepty vysokoškolských studentů a designérů všech věkových kategorií.
Maorové
Maciej Jander (POL)
At first glance, it is a classic box. It was by designed Maciej Jander from Poland, as a package for 3 cosmetic products. The main concept of the project is to fill the entire capacity of the box. For each cosmetic product, he prepared a box of atypical crystalline shape, whose colour corresponds to the smell of the cosmetic product. All 3 shapes are then assembled into a simple block. The packaging is superbly engineered, and so perfectly and cleanly processed that it has become this year’s winning work.
VYSKAKOVACÍ KARTA / TWIST HODINKY / ŠROUBY
Magdalena Cieslak and Jaroslaw Luczak (POL)
Magdalena Cieslak and Jaroslaw Luczak from Poland have designed packaging for small objects with innovative closing. These are card-sized boxes that have a mechanism on their backs, all made of paper, which allows easy opening, removing and closing. The authors present the packaging on three types of screws, each for a different type of closing. It is necessary to mention that the boxes are reusable, so the authors also thought about the environment.
Popelčin sen
Denisa Novobilská (CZE)
Everyone likes receiving gifts, surprises and nice boxes that make us open them. The story of the “Cinderella”, who opened her three nuts and received unexpected gifts, inspired Denisa Novobilská from UTB in Zlín. She created a box decorated with fairy tale motifs. The package is made of paper which represents Cinderella’s modesty, but it also contains a surprise. The box is made of two pieces, the upper part serves as a lid, the lower part is intended for content insertion. Thanks to the stiffness of the paper, the author achieved the necessary effect of the moment of surprise.
Střední školy
Koncepty studentů středních a vysokých škol od 15 let.
Radost ze slzení
Ondřej Fiedler (CZE)
Ondřej Fiedler from Private Grammar school AD FONTES, o.p.s. has always enjoyed tearing off paper strips when opening biscuits, and these strips represent a synonym to unboxing experience for him. He created a cylindrical wrapper for round biscuits (e. g. Disco) in such a way that the joy of tearing lasts many times longer. The “tear strip” element is used spirally throughout almost the entire width of the packaging. The user can enjoy the delightful feeling of unwrapping because the package needs to be torn off a little with every biscuit.
Soundbox pro dřevěné tyče
Jaroslava Straková (CZE)
Jaroslava Straková from the Secondary School of Applied Arts in Jihlava created a package for wooden sticks, familiar to everyone from music lessons in school. Instead of merely closing them in a box that is thrown away, she invented a package that can be used as a musical instrument together with the wooden sticks. She used corrugated cardboard and made it into simple minimalistic blocks into which we can hide the sticks, but at the same time, we can create new sounds using the sides of the box. The sound is created when we slide the sticks on the sides of the packaging. The design perfectly embodies this year’s contest topic.
Obaly na hračky do auta
Pavlína Kubínová (CZE)
Everyone likes receiving gifts, surprises and nice boxes that make us open them. The story of the “Cinderella”, who opened her three nuts and received unexpected gifts, inspired Denisa Novobilská from UTB in Zlín. She created a box decorated with fairy tale motifs. The package is made of paper which represents Cinderella’s modesty, but it also contains a surprise. The box is made of two pieces, the upper part serves as a lid, the lower part is intended for content insertion. Thanks to the stiffness of the paper, the author achieved the necessary effect of the moment of surprise.