Unboxing Experience

Model Young Package 2019

Winning Concepts

The theme of the competition is Unboxing Experience. Pack any of your favorite products in such a manner, that everyone will want to share it on Instagram!

We all love unwrapping gifts! Unboxing videos have become a huge hit on Youtube in recent years. However, the right packaging experience is preceded by a sophisticated packaging design.
Each package has to go a long way from the manufacturer, through e-shop and delivery services to the customer‘s hands. Throughout the journey, the packaging has to protect the product greatly for the big finale – unboxing. We are looking forward to our packages, we are full of expectations. The moment of unpacking is the most challenging for designers. How can the customer enjoy more, how can we surprise them, bring something extra? How do we make that short moment really special, while the packaging also still works perfectly?

University students and young designers of any age

Concepts by university students and designers of any age.

High schools

Concepts by students of secondary and tertiary schools from 15 years of age.

That's not all

Winners' Archive

Have you seen the other great concepts from MYP's history?

Model Young Package