Online retail: automatic packaging
Folding packaging yourself? That might still work at the start with online retail. But with an increasing number of customers, different packaging sizes and higher demands for efficiency, the e-commerce packaging process has to be automated. How does it work? That's what our experts from Model come are there for.
Our colleague Stephan Hägele has been with Model for over 15 years and has been a Model consultant for five years. This is something Stephan knows from experience: «When we analyze the packaging process, we always find potential for optimization.»
E-Commerce Trend 1: Fewer returns
«I look at developments in e-commerce in my work,» says our colleague Stephan. «In the future, it will be more and more important to avoid returns. Response rates of 60 to 70 percent are not feasible for online retailers in the long term. Of course, consumer behavior in society won’t change overnight. But at Model we do our best to support online retailers on their way to greater sustainability.»
E-Commerce Trend 2: High Availability
«Consumers already expect an enormously high level of availability,» says Stephan Hägele. «If someone orders something at 10 p.m. in the evening, it should be in the mailbox the next day.» This is a challenge that affects not only packaging but also logistics processes. It’s important to avoid high storage costs or empty runs. «For e-commerce, the just-in-time concept means one thing more than ever: I doesn't work without the right packaging and logistics partner .»