Sweets in a Box 2024
Model Young Package – a unique contest bringing together young talents and worldwide renowned packaging designers. Join us this year with the imaginative topic of «Sweets in a Box». Design a prototype that does not only protect and preserve but also tells a story, creates an experience, and ignites the senses.
The Open Contest is open to all professional designers and young talents aged 15 and older. Win a share of the 16,000 Euros prize pool as an individual or as a team and be part of the prestigious award ceremony.
Furthermore, the Professional Challenge invites the winners of the Open Contest to compete against selected top designers based on a real client's briefing.
Do you belong to the top of the best? Start by choosing one of two briefings and submit your digital prototype by December 2024. Registration will begin in September 2024.
Briefings for the prototype
How does it work?
Frequently Asked Questions
Talented designers aged 15 years or older. You can participate individually, or in a team (up to 5 participants per team). If you are competing together in a team, it is only necessary for one of you to submit the prototype.
You are submitting your physical packaging prototype digitally through the registration form on our website. Describe your prototype, add images and structural design blueprint as a pdf file.
As part of your registration, you will be required to upload a pdf file which serves to introduce your concept to the jury. Be creative and find your own way to structure the file (attach YouTube links, create your own layout or pick choose a colour palette) – the only requirements are
- Only one prototype submission is allowed per competitor.
- Your pdf file may contain no more than 5 photos of your prototype.
- Your pdf file must include a structural design blueprint of your prototype.
- Your pdf file must include the title of your work and a description in English.
- The final size of your pdf file is limited to 10 MB.
Please note: You will receive a unique ID on the website’s confirmation page immediately following registration. Save this ID for future verification and support requests.
Also, please read the competition rules (pdf) before registering your prototype.
You can submit your prototype for one of the two categories:
- High Schools: Students of secondary and tertiary schools from the age of 15
- Unlimited: Professional designers without age restrictions
Submit your proptype using the registration form on our website from September to December 2024.
Whether box, bag, can or tube: The intended material of the packaging must be paper or fibre based, recyclable and/or reusable – preferably corrugated or solid cardboard. Other materials can be used as additional material. The competition prototype must not contain any real food, medicines, or nutritional supplements. Empty boxes, bottles, cans or bags acting as a packed product are approved.
For detailed information please check the competition rules.
There is a total of 28,000 Euros in prize money for the winners. All winners will also receive an invitation to the traditional award ceremony.
Furthermore, you can qualify for the Professional Challenge. Here you compete against renowned top designers & develop a production-ready packaging according to real customer requirements.
Last but not least you can win an internship at Model Group.
After submitting your prototype digitally by December 2024, it's time to wait.
Our packaging specialists will look at all prototypes and create a shortlist. If your prototype makes it onto the shortlist, we will notify you in January via email so that you can deliver your physical prototypes.
Now, the jury will evaluate your physical protoype, in particular:
- the innovation and creativity of packaging design
- design creativity and visual look
- the functionality of the packaging
- packaging ergonomics
- production capability
- the quality of prototype processing
If you are one of the lucky winners, we will notify you via email.
As the winner of the Open Contest, you qualify to participate in the Professional Challenge. Here you will develop a production-ready packaging solution according to real customer requirements and you will compete with the submissions of renowned top designers.
The traditional award ceremony will take place in June 2025. We will reveal the location during the year. Here you can meet the jurors, speak with customers, get inspired by other designers and boost your career.
If you have any questions, please feel free to contact us by email. You can reach us at any time via the following email address: firstname.lastname@example.org
We look forward to hearing from you.