People deal with them several times a day and their malfunction can be really bothersome. Speaking about food packages which were this year’s topic of international packaging competition Model Young Package. Creative designs of dumplings and spa wafers packaging appeared among the competition of 284 works from all over the world. Designers proved that innovative and sustainable packaging solutions can increase the experience of consumption and respect nature at the same time.
Is it possible to design a packaging which will make food an even greater experience? This was a challenge of the 26th year of the biggest international packaging design competition for designers and high school students announced by Model Group.
The packaging does not only serve its protective purpose. It provides the information about the content, can elevate it to the level of a gift and thus affect the emotions. Just like the food itself, packaging must meet strict requirements in terms of quality, eco-friendliness, and utility.
In total there were 284 works submitted from 18 countries from Australia to Chile. The renowned jury evaluated the model prototypes in two categories - High School and Unlimited. The jury was composed of renowned designers Jan Činčera and Jiří Pelcl, Joen Svensson who is the Packaging Material Manager at The LEGO Group, or Juliana Fischerová who is a journalist, writer and baker known as Maškrtnica.
Among the award-winning designs, there are imaginative solutions that could easily be applied in practice and clearly stand out from the store shelves with their graphic design.
High School Category
The Competition Jury
- Jan Činčera (CZ), The Chairman of the Jury, leading packaging designer and Founder of Studio Činčera,
- Jiří Pelcl (CZ), leading Czech designer and Founder of Atelier Pelcl,
- Pavel Komůrka (CZ), Packaging Innovation & Sustainability Coordinator
at Orkla Group,
- Yücel Metin (CH), Head of Packaging Competence at Model Group,
- Joen Svensson (DK), Packaging Material Manager at The LEGO Group,
- Juliana Fischerová (SK), Baker and Journalist.
About the Competition
The international competition Model Young Package has two categories. Students of secondary and tertiary professional schools can register to the High School Category. The Unlimited Category is for university students and designers of any age. The Model Young Package competition could not have been founded by a more vocal company than Model Group. The company is one of Europe's largest paper packaging manufacturers and operates several Innovation Centres, where new designs are created by the hands of packaging designers. Thanks to the original initiative, the competition has been running since 1996. Since 2009 the competition has been organized by Czechdesign, an independent professional organization in close cooperation with Model Group. The next year 2023 will be dedicated to the theme of beverages. More information and complete rules can be found at the website young-package.com.
A total of 7.300 EUR were prepared for the winners and for two of them a great opportunity in the form of a three-week honored internship at an Innovation Centre of Model Group.