Model Young Package 2023 «Thirsty for Packaging»Up-and-coming talents aged 15 and over will submit their prototypes for innovative beverage packaging in digital form by 14 April 2023, in line with the "Thirsty for Packaging" theme. In May 2023, a jury will select the best designs from all submitted packaging.
Topic 2023 «Thirsty for Packaging»
What is needed is beverage packaging that has never existed before. Refreshing, sustainable, unusual.
As the challenges of our everyday lives grow, the demands on packaging change. They should protect, be uncomplicated and at the same time tell a story.
The best beverage packaging underlines the quality of its liquid contents. They surprise us, bring joy to everyday life. At the same time, they are extremely practical and environmentally friendly. Optimal packaging works in supply chains as well as in e-commerce and retail.
Choose one of the briefings and create beverage packaging that meets all these requirements – and more!
Briefings for the prototype
Conditions of participation
Model Young Package is "Thirsty for Packaging" and is dedicated to beverage packaging in 2023. These are the conditions of participation:
Frequently asked questions
Talented designers from 15 years. You can participate individually, or in a team (up to 5 participants per team). If you are competing together in a team, it is only necessary for one of you to submit the prototype.
You are submitting your physical packaging prototype digitally through the registration form on our website. Describe your prototype, add images and structural design blueprint as a pdf file.
As part of your registration, you will be required to upload a pdf file which serves to introduce your concept to the jury. Be creative and find your own way to structure the file (attach YouTube links, create your own layout or pick choose a colour palette) – the only requirements are
- Only one prototype submission is allowed per competitor.
- Your pdf file may contain no more than 5 photos of your prototype.
- Your pdf file must include a structural design blueprint of your prototype.
- Your pdf file must include the title of your work and a description in English.
- The final size of your pdf file is limited to 10 MB
Please note: You will receive a unique ID on the website’s confirmation page immediately following registration. Save this ID for future verification and possible support request
Also please read the competition rules before registering your prototype.
You can submit your prototype for one of the three categories:
- High-School: Students of secondary and tertiary schools from the age of 15
- Unlimited - University student: University students without age restrictions
- Unlimited: Professional designers without age restrictions
Submit your proptype through the website before the deadline 14 April 2023. Here you can submit your prototype: To the registration.
Whether bottle, bag, can or bag: The intended material of the packaging must be paper or fibre based, recyclable and/or reusable – preferably corrugated or solid cardboard. Other materials can be used as additional material. The competition prototype must not contain any real food, medicines, or nutritional supplements. Empty bottles, cans or bags acting as a packed product are approved.
For detailed information please check the competition rules.
As a participant you can apply for free corrugated cardboard at one of the Model Pack Shop branches in the Czech Republic, Slovakia, Austria, and Switzerland.
The theme of the competition “Thirsty for Packaging” is devoted to beverages packaging. Paper or fibre based materials which are recyclable and/or reusable are permitted. Cardboard/corrugated board prototypes are preferred.
The basic requirement “packaging for one or more beverages” (bottles, cans, bags, pouches) must be fulfilled. For this purpose choose one of the briefings, create beverage packaging that meets all these requirements and submit your prototype digitally via the registration form on our website.
There is a total of 17 000 EUR in prize money for the winners in the first round. All winners will also receive an invitation to the traditional award ceremony in Prague.
Furthermore you can qualify for the second round of the competition. Here you compete against renowned top designers & develop a production-ready packaging according to real customer requirements.
Last but not least you can win a paid internship at Model Group.
After you have submitted your prototype digitally by April 14, it's time to wait.
The jury will look at all prototypes and create a shortlist. If your prototype makes it onto the shortlist, we will notify you in April via Email so that you can deliver your physical prototypes.
Now, the jury will evaluate your physical protoype, in particular:
- the innovation and creativity of packaging design
- design creativity and visual look
- the functionality of the packaging
- packaging ergonomics
- production capability
- the quality of prototype processing.
If you are one of the lucky winners, we will notify you via Email.
As the winner of Round 1, you qualify to participate in Round 2. Here you will develop a production-ready packaging solution according to real customer requirements and you will compete with the submissions of renowned top designers.
The traditional award ceremony will take place in Prague in October 2023. Here you can meet the jurors, speak with customers, get inspired by other designers and boost your career.
If you have any questions please feel free to contact us by email. You can reach us at any time via the following email address: email@example.com
We look forward to hearing from you.