• Model Packaging Solutions

    Tailored to your needs. From safe transport packaging to refined perfume boxes.

  • Model Shop Assortment
  • Model Services

    As a packaging service provider, we offer a full range of services from paper production to recycling. We handle design, testing, production, assembly, storage, delivery, and pickup.

  • Consulting
  • Design
  • Co-Packing
  • Logistics
  • Recover
  • Model Group – The Company

    Here you will find all information, facts and background information about the Model Group.

  • Locations
  • Career
  • Newsroom
  • Inspiration
  • Model Young Package
  • Choose your country and language

    Model Young Package 2023 «Thirsty for Packaging»

    Up-and-coming talents aged 15 and over will submit their prototypes for innovative beverage packaging in digital form by 14 April 2023, in line with the "Thirsty for Packaging" theme. In May 2023, a jury will select the best designs from all submitted packaging.

    Topic 2023 «Thirsty for Packaging»

    What is needed is beverage packaging that has never existed before. Refreshing, sustainable, unusual.

    As the challenges of our everyday lives grow, the demands on packaging change. They should protect, be uncomplicated and at the same time tell a story.

    The best beverage packaging underlines the quality of its liquid contents. They surprise us, bring joy to everyday life. At the same time, they are extremely practical and environmentally friendly. Optimal packaging works in supply chains as well as in e-commerce and retail.

    Choose one of the briefings and create beverage packaging that meets all these requirements – and more!

    Briefings for the prototype

    Briefing 1

    Omnichannel beverage packaging

    The task: Create the most sophisticated omnichannel packaging for beverages.


    This 2-in-1 packaging can be used as e-commerce transport packaging as well as shelf-ready packaging. The beverage packaging should work in the retail environment, catch the eye of customers, and enable efficient warehousing.

    In addition, the packaging must work in the supply chain at various touchpoints, such as when goods are ordered online and delivered to the end customer. This beverage packaging simply must fit any type of distribution. Secure, appealing and cleverly designed - ideally with smart "extra functions" that make erecting, closing, opening and resealing child's play.

    Briefing 2

    Sustainable beverage packaging

    The task: Create the most economical and at the same time most sophisticated secondary packaging for beverages.

    The most environmentally friendly packaging is fully focused on sustainability: Through the choice of material, dimensions, filling material, reusability and recycling - right down to the closure.

    Tip: Sometimes less is more. Does a cleverly designed snap-in function perhaps have a greater impact than tons of packaging material? With the right design, incredible results can be achieved: creatively bent, folded or cut, ingenious positions and arrangements are created.

    Briefing 3

    High-end beverage packaging

    The task: Create the most stylish beverage packaging for those who attach particular importance to outstanding design.

    The first impression counts: The packaging attracts with its lines, corners, edges and curves.

    Outside and inside, this beverage packaging is all about design and presentation. From the surface to the print to the embossing and finishing, everything is permitted. Whether refined or simple and businesslike, the design, handling, material and additional functions of this beverage packaging are uncompromisingly dedicated to "beauty" (while at the same time observing the basic requirements for the prototype, as described above).


    Conditions of participation

    Model Young Package is "Thirsty for Packaging" and is dedicated to beverage packaging in 2023. These are the conditions of participation:

    Beverage packaging

    The submitted prototype must be a beverage packaging for one or more drinks corresponding to one of the three briefings.


    Whether bottle, bag, can or bag: The intended material of the packaging must be preferably corrugated or solid cardboard. Recyclable and/or reusable.


    Any participant aged 15 and over can submit a custom build prototype in digital form until 14 April 2023.


    Total price money of 17,000 euros

    1st place: Up to 5.000 EUR*

    2nd place: Up to 3.000 EUR*

    3rd place: Up to 2.000 EUR*


    *Price money varies depending on category

    Category: Unlimited

    1st place: 5.000 EUR

    2nd place: 3.000 EUR

    3rd place: 2.000 EUR


    Category: High Schools

    1st place: 3.000 EUR

    2nd place: 2.000 EUR

    3rd place: 1.000 EUR


    Online Award 1.000 EUR

    Price money in detail

    Participation in the second round of the competition

    As the winner, you qualify for the second round of the competition. Compete against renowned top designers & develop a production-ready packaging according to real customer requirements.

    Participation in the traditional award ceremony

    Attend the award ceremony in October 2023: Meet the jurors, speak with  customers, get inspired by other designers and boost your career. 



    Paid internship at Model Group

    Win a paid internship at Model Group and gain exclusive insights into one of Europe's largest packaging manufacturers. Of course, you will get answers to all your questions and receive exclusive technical support.



    Meet the judges who will evaluate the prototypes and ensure that the winners represent the best combination of usability, design and sustainability.

    Chairman, Studio Zanzotti

    Christian Zanzotti

    Industrial Designer

    Beverages Model Young Package
    Judge, Model Group

    Yücel Metin

    Head of Packaging Competence

    Judge, Pilsner Urquell

    Petr Kundrata

    Project Manager



    Judge, Berentzen Group

    Jorg Peissker

    Managing Director Pabst&Richarz

    Judge, FFI

    Christian Schiffers

    Managing Director


    Frequently asked questions

    Talented designers from 15 years. You can participate individually, or in a team (up to 5 participants per team). If you are competing together in a team, it is only necessary for one of you to submit the prototype.


    You are submitting your physical packaging prototype digitally through the registration form on our website. Describe your prototype, add images and structural design blueprint as a pdf file.

    As part of your registration, you will be required to upload a pdf file which serves to introduce your concept to the jury. Be creative and find your own way to structure the file (attach YouTube links, create your own layout or pick choose a colour palette) – the only requirements are

    • Only one prototype submission is allowed per competitor.
    • Your pdf file may contain no more than 5 photos of your prototype.
    • Your pdf file must include a structural design blueprint of your prototype.
    • Your pdf file must include the title of your work and a description in English.
    • The final size of your pdf file is limited to 10 MB

    Please note: You will receive a unique ID on the website’s confirmation page immediately following registration. Save this ID for future verification and possible support request

    Also please read the competition rules before registering your prototype.




    You can submit your prototype for one of the three categories:

    • High-School: Students of secondary and tertiary schools from the age of 15
    • Unlimited - University student: University students without age restrictions
    • Unlimited: Professional designers without age restrictions


    Submit your proptype through the website before the deadline 14 April 2023. Here you can submit your prototype: To the registration.

    Whether bottle, bag, can or bag: The intended material of the packaging must be paper or fibre based, recyclable and/or reusable – preferably corrugated or solid cardboard. Other materials can be used as additional material. The competition prototype must not contain any real food, medicines, or nutritional supplements. Empty bottles, cans or bags acting as a packed product are approved.

    For detailed information please check the competition rules.


    As a participant you can apply for free corrugated cardboard at one of the Model Pack Shop branches in the Czech Republic, Slovakia, Austria, and Switzerland.

    The theme of the competition “Thirsty for Packaging” is devoted to beverages packaging. Paper or fibre based materials which are recyclable and/or reusable are permitted. Cardboard/corrugated board prototypes are preferred.

    The basic requirement “packaging for one or more beverages” (bottles, cans, bags, pouches) must be fulfilled. For this purpose choose one of the briefings, create beverage packaging that meets all these requirements and submit your prototype digitally via the registration form on our website.


    There is a total of 17 000 EUR in prize money for the winners in the first round. All winners will also receive an invitation to the traditional award ceremony in Prague.

    Furthermore you can qualify for the second round of the competition. Here you compete against renowned top designers & develop a production-ready packaging according to real customer requirements. 

    Last but not least you can win a paid internship at Model Group.


    After you have submitted your prototype digitally by April 14, it's time to wait. 

    The jury will look at all prototypes and create a shortlist. If your prototype makes it onto the shortlist, we will notify you in April via Email so that you can deliver your physical prototypes. 

    Now, the jury will evaluate your physical protoype, in particular:

    • the innovation and creativity of packaging design
    • design creativity and visual look
    • the functionality of the packaging
    • packaging ergonomics
    • production capability
    • sustainability
    • the quality of prototype processing.

    If you are one of the lucky winners, we will notify you via Email.


    As the winner of Round 1, you qualify to participate in Round 2. Here you will develop a production-ready packaging solution according to real customer requirements and you will compete with the submissions of renowned top designers.


    The traditional award ceremony will take place in Prague in October 2023. Here you can meet the jurors, speak with customers, get inspired by other designers and boost your career.


    If you have any questions please feel free to contact us by email. You can reach us at any time via the following email address: myp@modelgroup.com

    We look forward to hearing from you. 



    Contact us

    We are here for you. Please feel free to contact us by email. You can reach us at any time via the following email address: myp@modelgroup.com


    We look forward to hearing from you. 

    Read more

    Model Young Package 2024

    Model internship interview - Connecting design worlds

    The latest winner of the Innovation Center award, which specializes in automotive design, talks about his packaging design internship at Model.

    Model Young Package Interviews
    Model Young Package 2024

    MYP Interview: Sweet Packaging World with Yücel Metin

    Gain invaluable insights into what MYP judges are looking for, as Yücel Metin shares his perspective on this year's theme, «Sweets in the Box».
    Beverages Model Young Package
    Award Ceremony

    Model Young Package 2023 Final Results

    The 2023 winners for "Thirsty for Packaging" theme were recognized in Prague on October 4th, and this year featured a unique design challenge for Clock Craft Brewery.

    Model Young Package