• Model Services

    We support your packaging and logistics processes with our services.

  • Design
  • Recover
  • Logistics
  • Consulting
  • Inspiration
  • Model Young Package
  • Choose your country and language

    140 years Model AG

    At the beginning of September, Model AG in Weinfelden celebrates its 140th anniversary with employees and retirees. What began in 1882 as a small handmade cardboard company in Ermatingen is now a Europe-wide group of companies with 17 plants in 7 countries and annual sales of more than one billion Swiss francs.

    A success story - since 1882

    The company survived two world wars and several financial and currency crises. We look back with great gratitude on the courageous and prudent decisions that made sustainable growth possible. In 1931, for example, after the move to Weinfelden, we invested in a Yankee machine, which accounted for three times our annual sales at that time.

    A milestone in the history of Model AG was the assumption of management by the young widowed mother of three, Els Model, who successfully ran the company for many years.

    Another milestone was the fall of the Berlin Wall in 1989, which made rapid expansion into Eastern Europe possible.

    News and outlook

    Closed-loop recycling is the business principle at Model AG, and the two Swiss paper mills have also long been drawing CO2-neutral energy by means of a steam pipeline, on the one hand from the Weinfeld waste incineration plant and on the other from the nuclear power plant in Niedergösgen.  

    While the number of employees is growing throughout the Group, the strong Swiss franc and comparatively high labor costs mean that a lot is being invested in digitization and automation in Switzerland, which is accompanied by job cuts and a shift to more demanding job profiles.

    Despite the major challenges of the current period, we look to the future with confidence, and the rejuvenated logo also represents the entry of the next generation of the Model family into the company.

    With heartfelt thanks to all who have contributed to this success story

    Daniel and Elisabeth Model

    140 years Model AG

    2022 Pressemitteilung_DE_140 Jahre Model AG_ENG.pdf
    47 KB
    Do you have any questions?

    We are here for you

    You can reach us via e-mail, via the contact form or personally on the phone.

    Contact Us

    Read More

    Our latest stories

    Award Ceremony

    Model Young Package 2023 Final Results

    The 2023 winners for "Thirsty for Packaging" theme were recognized in Prague on October 4th, and this year featured a unique design challenge for Clock Craft Brewery.

    Model Young Package
    Model Young Package 2023

    Innovating Packaging: Insights from Pilsner Urquell's Petr Kundrata

    A preview of the evaluation of the packaging prototypes of the Model Young Package with an expert from the beer industry.
    Beverages Model Young Package
    DeinDeal x Model

    Endless cardboard for DeinDeal

    Endless cardboard for unlimited shopping experience - DeinDeal and Model demonstrate how well bargains and sustainability can be combined.
    E-commerce Success Stories
    Model Young Package 2023

    Crafting the future: Clock Brewery joins Model Young Package

    The journey to innovative packaging solutions and how to engage all the senses.

    Beverages Model Young Package