At first glance, it is a classic box. It was by designed Maciej Jander from Poland, as a package for 3 cosmetic products. The main concept of the project is to fill the entire capacity of the box. For each cosmetic product, he prepared a box of atypical crystalline shape, whose colour corresponds to the smell of the cosmetic product. All 3 shapes are then assembled into a simple block. The packaging is superbly engineered, and so perfectly and cleanly processed that it has become this year’s winning work.
The theme of the competition is Unboxing Experience. Pack any of your favorite products in such a manner, that everyone will want to share it on Instagram!
We all love unwrapping gifts! Unboxing videos have become a huge hit on Youtube in recent years. However, the right packaging experience is preceded by a sophisticated packaging design.
Each package has to go a long way from the manufacturer, through e-shop and delivery services to the customer‘s hands. Throughout the journey, the packaging has to protect the product greatly for the big finale – unboxing. We are looking forward to our packages, we are full of expectations. The moment of unpacking is the most challenging for designers. How can the customer enjoy more, how can we surprise them, bring something extra? How do we make that short moment really special, while the packaging also still works perfectly?
University students and young designers of any age
Concepts by university students and designers of any age.
Magdalena Cieslak and Jaroslaw Luczak from Poland have designed packaging for small objects with innovative closing. These are card-sized boxes that have a mechanism on their backs, all made of paper, which allows easy opening, removing and closing. The authors present the packaging on three types of screws, each for a different type of closing. It is necessary to mention that the boxes are reusable, so the authors also thought about the environment.
Everyone likes receiving gifts, surprises and nice boxes that make us open them. The story of the “Cinderella”, who opened her three nuts and received unexpected gifts, inspired Denisa Novobilská from UTB in Zlín. She created a box decorated with fairy tale motifs. The package is made of paper which represents Cinderella’s modesty, but it also contains a surprise. The box is made of two pieces, the upper part serves as a lid, the lower part is intended for content insertion. Thanks to the stiffness of the paper, the author achieved the necessary effect of the moment of surprise.
Concepts by students of secondary and tertiary schools from 15 years of age.
Ondřej Fiedler from Private Grammar school AD FONTES, o.p.s. has always enjoyed tearing off paper strips when opening biscuits, and these strips represent a synonym to unboxing experience for him. He created a cylindrical wrapper for round biscuits (e. g. Disco) in such a way that the joy of tearing lasts many times longer. The “tear strip” element is used spirally throughout almost the entire width of the packaging. The user can enjoy the delightful feeling of unwrapping because the package needs to be torn off a little with every biscuit.
Jaroslava Straková from the Secondary School of Applied Arts in Jihlava created a package for wooden sticks, familiar to everyone from music lessons in school. Instead of merely closing them in a box that is thrown away, she invented a package that can be used as a musical instrument together with the wooden sticks. She used corrugated cardboard and made it into simple minimalistic blocks into which we can hide the sticks, but at the same time, we can create new sounds using the sides of the box. The sound is created when we slide the sticks on the sides of the packaging. The design perfectly embodies this year’s contest topic.
Movement is the main function and source of joy when playing with a car toy. Pavlína Kubínová, a student at the Secondary School of Applied Arts in Prague, was aware of this. Her car toy packaging allows you to unpack it in a single movement. When pulling the starter strip, the upper part of the package is lifted and the toy itself rides out of the package. The box also functions as a garage, it is a simple block with prints evoking car racing. It gives you a perfect moment of joy and surprise, which can be repeated