Model wins the Packaging of the Year award
The Jägermeister doublebox, designed and manufactured by Model, is one of 59 products to win the Packaging of the Year award of 2021. A victory in series - as our herbal liqueur packaging already won the award last year in the form of a limited edition.
The idea for this year's winning packaging, a separable two-bottle duo-pack, was elaborated in autumn 2020. The superior goal was about developing a design that creates standardized, refined packaging with added value. Resulting in a duo-pack connected by a simple sleeve. In order to make 2 out of 1 - basically, the duo-pack has to be separated in the middle. In this way, both boxes can be used as gift packaging with an identical appearance.