In 2011, the competition was divided thematically into two parts. One part of the competitiors designing packaging in the category “Different view” on the theme “Book as a package for words”. The topic of the second category was “Package for national product”.
Students and young designers: Package for a national product
Product packaging concepts by university students and designers of up to 30 years of age.
High schools: Package for a national product
Concepts by students of secondary and tertiary schools from 15 years of age.
Different view category: Book as a package for words
Within this category, all works were judged together: high school and university students, and young designers up to 30 years of age.
The competition jury judged mainly imaginativeness, inventiveness, creativity, originality of solution, sense of humour, and good presentation quality – both artistic and verbal.