With its international Model Young Package competition, Model Group promotes young talents and thus ensures innovation for the packaging industry. The winners of the international competition were honoured in Prague on 4 October 2023. For the first time in the event's history, there was also a design challenge, where the best designers created a tailored solution based on a brief from Clock Craft Brewery in the Czech Republic.
Under the motto "Thirsty for Packaging", the Model Young Package competition looked for creative and innovative beverage packaging worldwide. In a two-stage process, pupils from the age of 15 as well as students and experienced designers could apply with their ideas. A total of more than 240 prototypes for creative beverage packaging were submitted from 29 countries.
In the second closed round of the process, winners of the first round competed against experienced designers to solve a real design task of a beverage start-up.
The endowed prizes worth a total of 31,000 euros went to the following projects:
High School Category
Students of secondary and tertiary schools from the age of 15
University students or designers without age restrictions
Outstanding work with special jury and Model recognition
Round 2 – briefing by Clock
The Competition Jury
- Christian Zanzotti (DE), The Chairman of the Jury, owner at Studio Zanzotti,
- Petr Kundrata (CZ), Project manager for innovations at Pilsner Urquell,
- Yücel Metin (CH), Head of Packaging Competence at Model Group,
- Christian Schiffers (DE), Managing Director at FFI,
- Jörg Peissker (DE), Managing Director at Pabst & Richardz from Berentzen Group.
Around 120 guests including designers, clients, professional media, school representatives, family members and Model colleagues watched a programme that revolved around the theme of Thirsty for Packaging.
The awards programme itself, which was presented by Czech moderator Anna Bangoura, was accompanied by a live exhibition of the best prototypes, great refreshments, including beer from Clock Brewery and, last but not least, a UV light show with a DJ afterparty.
See pictures from the evening in the gallery.
Photo by Kuba Zeman
About the Competition
Model Young Package has been an annual competition by the Model Group since 1996, bringing together hundreds of design talents, impressive creations made from sustainable materials, and an inspiring exchange of ideas about the packaging of the future.
This year's theme, "Thirsty for Packaging", invites talents from around the world to showcase their original packaging prototypes for beverages and win attractive prizes. In the next stage of the competition, participants will be challenged to create packaging ready for production that meets the real-world requirements of a beverage industry customer. This new Model Young Package concept connects young design talents with industry professionals like never before.