A special packaging for a special fragrance
The H24 fragrance by Hermès stands for the modern man on the move. Agile, lively, and in perfect symbiosis with his environment. Model Cardboard Hanau and Gmund Paper had the ambition to create a luxury box that reflects precisely this attitude to life. The result is a cosmetics packaging that perfectly combines the interplay of sustainability and premium quality.
Pioneering spirit connects
For the first time, Gmund Paper's Heidi Used White paper was used as a packaging material and especially developed for the brand H24. The innovative company based at Tegernsee in Bavaria has been developing quality paper for generations and is a true pioneer in the field of sustainable paper innovations.
Highly sophisticated printing techniques
While Gmund Paper supplied the high-quality material for the packaging, Model Cardboard Hanau demonstrated its expertise in printing and producing the luxury boxes.
«Due to its properties, printing on recycled paper is extremely demanding and requires the highest precision and expertise», explains Michael Krapp, Head of Sales at Model Cardboard Hanau. «One characteristic of recycled material is extreme roughness. Our challenge as Model is to ensure that the inks are rich and smooth despite the special nature of the paper.»