Model Box No. 109

«Development»

CH - 03.09.2019: In the last issue of Model Box, Andreas Rufer welcomed you with a call for the creation of a win-win situation. Andreas Kaiser is only too happy to seize this opportunity to explain to you how we can better leverage our win-win potential together and in concrete terms.

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Model Box No. 109 - «Development»
Model Box 109 - Developement - Hero Image

Dear reader

In the last issue of Model Box, Andreas Rufer welcomed you with a call for the creation of a win-win situation. I’d be only too happy to seize this opportunity – thank you Andreas – to explain to you how we can better leverage our win-win potential together and in concrete terms.

Have you ever wondered what comes first in the development of a product? If you think it’s «the idea», you’re only half right in my view. I believe that the first step of the development process is to precisely identify a problem or defect. In the case of product development, this means having a deep level of understanding for a recognised customer need. On the basis of this understanding, a team of product developers and packaging technologists at Model can then work out an appropriate solution.

Now’s the time for that idea we talked about earlier. It’s the source of a solution and also outlines the principle of it. In an ideal scenario, the team is competent, creative and experienced all at once. This significantly increases the likelihood of achieving an excellent solution.

As the person in charge of Model AG’s Innovation and Competence Center, I can assure you that our development teams come very close to this ideal.

What can we do to improve? In my view, we could be better at recognising relevant customer needs. And that’s where you come in. You can help us understand your needs better, in particular your needs for the future, by maintaining a continuous dialogue with us about the future of your products and processes. So let’s put our heads together and get off to an early start in thinking about how we can contribute to your profits in the future with new solutions. That will also help us ensure our success – a win-win situation, if you will.

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Further topics of Model Box 109

  • 3 Editorial
  • 4 Creative minds
  • 6 Cooperation
  • 8 High-grade gift packaging
  • 10 Wine packaging
  • 12 Co-Packaging
  • 16 E-Commerce
  • 18 Model Excellence platform
  • 20 Training
  • 21 Sustainability
  • 22 ISO implementation
  • 23 Imprint
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