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    Model Young Package 2026 Packaging Design Contest

    Model Young Package’s ‘Unpacking Taboo’ invites you to design packaging that opens up dialogue and breaks stigmas – with no shame, just creativity.

    Unpacking Taboo 2026

    Model Young Package is a global design competition connecting emerging talents with experienced packaging professionals. This year’s theme, Unpacking Taboo, invites you to challenge conventions and explore what’s often left unspoken.

    Design packaging that goes beyond protection — create a paper-based prototype that sparks dialogue, breaks stigmas, and brings sensitive topics into everyday life. Think of intimate care, sexual wellness products, household items free from stereotypes or mental health support. Your design should be functional, respectful, and socially aware.

    It’s your choice what taboo to unpack. No topic is off-limits — help make it natural and shame-free to talk about what matters. Compete in the Open Contest for a share of the €17,000 prize pool, and if your design stands out, join the Professional Challenge to tackle a real client’s briefing alongside selected designers.

    Ready to join? The registration form will open here on 1 January 2026.

    Briefings for the prototype

    The packaging briefings will be published shortly before registrations open.
    Follow our channels to stay updated.

    How does it work?

    January – March 2026

    Open Contest

    To register for the Open Contest, choose one of the briefings above, create a prototype and submit your prototype as a pdf file by March 2026. Use one of the categories:

     

    • High School: Students of secondary schools and higher vocational schools aged 15 to 21, who are not enrolled in a university.
    • Unlimited: University students, adult learners and professional designers

    The pdf file must include the title and photos of the prototype (no more than 5), a structural design blueprint and an English description. The final pdf size should not exceed 10 MB.

     

    Following a pre-selection of all entries by our packaging specialists, shortlisted competitors will be contacted to deliver physical prototypes in April 2026.

    May 2026

    Jury Session

    A jury of packaging experts and representatives of attractive brands will select the best designs from an open competition.

     

    • the innovation of the packaging design
    • the visual look and overall quality
    • the functionality and ergonomics
    • the production capability
    • the sustainability

    The winners will be chosen by the jury and proceed to the Professional Challenge.

    June 2026

    Online Voting

    The shortlisted designs will be announced online and a public online voting for the top of the best will be initiated. Together with the jury's favorites, the winners will take part in the Professional Challenge. We will provide the online voting link here, when time has come.

    July – August 2026

    Professional Challenge

    The best designers from the Open Contest chosen by Model will compete against selected top designers. The challenge will involve a briefing provided by a real company in the cosmetics industry.

    October 2026

    Award Ceremony

    The award ceremony will take place, where our winners will be honored in the presence of leading designers and managers from the cosmetics and packaging industry – the perfect opportunity to connect with inspiring individuals and enhance your career prospects.



    Rewards

    Total Prize Pool of 29,000 Euros

    1st place: Up to 6,000 EUR*

    2nd place: Up to 4,000 EUR*

    3rd place: Up to 2,000 EUR*

     

    *Prize money varies depending on category

    • First Round – Open Contest

    Category: Unlimited

    1st place: 4,000 EUR

    2nd place: 3,000 EUR

    3rd place: 2,000 EUR

     

    Category: High School

    1st place: 3,000 EUR

    2nd place: 2,000 EUR

    3rd place: 1,000 EUR

     

    Online Award: 1,000 EUR

    Chairman of the Jury‘s Award: 500 EUR

    Innovation Centre Award: 500 EUR

     

    • Second Round – Professional Challenge

    1st place: 6,000 EUR

    2nd place: 4,000 EUR

    3rd place: 2,000 EUR

    Prize money in detail

    Professional Challenge

    The winners automatically qualify for the Professional Challenge. Compete against renowned top designers & develop a production-ready packaging according to real customer requirements.

    Invitation to the Award Ceremony

    Attend the prestigious award ceremony: Meet the jurors, speak with  customers, get inspired by other designers and boost your career. 

     

     

    Internship at Model Group

    Win an internship at Model Group and gain exclusive insights into one of Europe's largest packaging manufacturers. Of course, you will get answers to all your questions and receive exclusive technical support.

     

    Frequently Asked Questions

    Talented designers aged 15 years or older. You can participate individually, or in a team (up to 5 participants per team). If you are competing together in a team, it is only necessary for one of you to submit the prototype.

     

    You are submitting your physical packaging prototype digitally through the registration form on our website. Describe your prototype, add images and structural design blueprint as a pdf file.

    As part of your registration, you will be required to upload a pdf file which serves to introduce your concept to the jury. Be creative and find your own way to structure the file (attach YouTube links, create your own layout or pick choose a colour palette) – the only requirements are

    • Only one prototype submission is allowed per competitor.
    • Your pdf file may contain no more than 5 photos of your prototype.
    • Your pdf file must include a structural design blueprint of your prototype.
    • Your pdf file must include the title of your work and a description in English.
    • The final size of your pdf file is limited to 10 MB.

    Please note: You will receive a unique ID on the website’s confirmation page immediately following registration. Save this ID for future verification and support requests.

    Also, please read the competition rules (soon) before registering your prototype.

     

     

     

    You can submit your prototype for one of the two categories:

    • High Schools: Students of secondary schools and higher vocational schools aged 15 to 21, who are not enrolled in a university.
    • Unlimited: University students, adult learners and professional designers

     

    Submit your proptype using the registration form on our website from January to March 2026.

    Whether box, bag, can or tube: The intended material of the packaging must be paper or fibre based, recyclable and/or reusable – preferably corrugated or solid cardboard. Other materials can be used as additional material. The competition prototype must not contain any real food, medicines, or nutritional supplements. Empty boxes, bottles, cans or bags acting as a packed product are approved.

    For detailed information please check the competition rules (soon).

     

    As a participant you can apply for free corrugated cardboard at one of the Model Pack Shop branches in the Czech Republic and Slovakia.

    There is a total of 29,000 Euros in prize money for the winners. All winners will also receive an invitation to the traditional award ceremony.

    Furthermore, you can qualify for the Professional Challenge. Here you compete against renowned top designers & develop a production-ready packaging according to real customer requirements. 

    Last but not least you can win an internship at Model Group.

     

    After submitting your prototype digitally by March 2026, it's time to wait. 

    Our packaging specialists will look at all prototypes and create a shortlist. If your prototype makes it onto the shortlist, we will notify you in April via email so that you can deliver your physical prototypes. 

    Now, the jury will evaluate your physical protoype, in particular:

    • the innovation and creativity of packaging design
    • design creativity and visual look
    • the functionality of the packaging
    • packaging ergonomics
    • production capability
    • sustainability
    • the quality of prototype processing

    If you are one of the lucky winners, we will notify you via email.

     

    Selected authors from the Open Contest will be invited to participate in the Professional Challenge. Here you will develop a production-ready packaging solution according to real customer requirements and you will compete with the submissions of renowned top designers.

     

    The traditional award ceremony will take place in September-October 2026. We will reveal the location during the year. Here you can meet the jurors, speak with customers, get inspired by other designers and boost your career.

     

    If you have any questions, please feel free to contact us by email. You can reach us at any time via the following email address: myp@modelgroup.com

    We look forward to hearing from you. 

     





    Jury

    Curious about the new jury members insights?

    Stay tuned for the Jury session in May 2026.

    In the meantime read last year's jury session.

    Model Young Package

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    Model Young Package jury meets in Hanau

    This year's jury for the Sweets in the Box theme gathered to shortlist the best designs and select the winners for June’s award ceremony.

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    Winners of previous years

    Discover the winners of the last years in our archive

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    Our media partners

    We will announce our media partners for the upcoming year soon. Interested in collaborating with a leading design platform for innovative packaging? Get in touch at myp@modelgroup.com .

    Any Questions?

    Contact us

    We are here for you. Please feel free to contact us by email. You can reach us at any time via the following email address: myp@modelgroup.com

     

    We look forward to hearing from you.