Model Young Package 2026 Packaging Design Contest
Model Young Package’s ‘Unpacking Taboo’ invites you to design packaging that opens up dialogue and breaks stigmas – with no shame, just creativity.

Unpacking Taboo 2026
Model Young Package is a global design competition connecting emerging talents with experienced packaging professionals. This year’s theme, Unpacking Taboo, invites you to challenge conventions and explore what’s often left unspoken.
Design packaging that goes beyond protection — create a paper-based prototype that sparks dialogue, breaks stigmas, and brings sensitive topics into everyday life. Think of intimate care, sexual wellness products, household items free from stereotypes or mental health support. Your design should be functional, respectful, and socially aware.
It’s your choice what taboo to unpack. No topic is off-limits — help make it natural and shame-free to talk about what matters. Compete in the Open Contest for a share of the €17,000 prize pool, and if your design stands out, join the Professional Challenge to tackle a real client’s briefing alongside selected designers.
Ready to join? The registration form will open here on 1 January 2026.
Briefings for the prototype
The packaging briefings will be published shortly before registrations open.
Follow our channels to stay updated.
How does it work?
Rewards
Frequently Asked Questions
Talented designers aged 15 years or older. You can participate individually, or in a team (up to 5 participants per team). If you are competing together in a team, it is only necessary for one of you to submit the prototype.
You are submitting your physical packaging prototype digitally through the registration form on our website. Describe your prototype, add images and structural design blueprint as a pdf file.
As part of your registration, you will be required to upload a pdf file which serves to introduce your concept to the jury. Be creative and find your own way to structure the file (attach YouTube links, create your own layout or pick choose a colour palette) – the only requirements are
- Only one prototype submission is allowed per competitor.
- Your pdf file may contain no more than 5 photos of your prototype.
- Your pdf file must include a structural design blueprint of your prototype.
- Your pdf file must include the title of your work and a description in English.
- The final size of your pdf file is limited to 10 MB.
Please note: You will receive a unique ID on the website’s confirmation page immediately following registration. Save this ID for future verification and support requests.
Also, please read the competition rules (soon) before registering your prototype.
You can submit your prototype for one of the two categories:
- High Schools: Students of secondary schools and higher vocational schools aged 15 to 21, who are not enrolled in a university.
- Unlimited: University students, adult learners and professional designers
Submit your proptype using the registration form on our website from January to March 2026.
Whether box, bag, can or tube: The intended material of the packaging must be paper or fibre based, recyclable and/or reusable – preferably corrugated or solid cardboard. Other materials can be used as additional material. The competition prototype must not contain any real food, medicines, or nutritional supplements. Empty boxes, bottles, cans or bags acting as a packed product are approved.
For detailed information please check the competition rules (soon).
As a participant you can apply for free corrugated cardboard at one of the Model Pack Shop branches in the Czech Republic and Slovakia.
There is a total of 29,000 Euros in prize money for the winners. All winners will also receive an invitation to the traditional award ceremony.
Furthermore, you can qualify for the Professional Challenge. Here you compete against renowned top designers & develop a production-ready packaging according to real customer requirements.
Last but not least you can win an internship at Model Group.
After submitting your prototype digitally by March 2026, it's time to wait.
Our packaging specialists will look at all prototypes and create a shortlist. If your prototype makes it onto the shortlist, we will notify you in April via email so that you can deliver your physical prototypes.
Now, the jury will evaluate your physical protoype, in particular:
- the innovation and creativity of packaging design
- design creativity and visual look
- the functionality of the packaging
- packaging ergonomics
- production capability
- sustainability
- the quality of prototype processing
If you are one of the lucky winners, we will notify you via email.
Selected authors from the Open Contest will be invited to participate in the Professional Challenge. Here you will develop a production-ready packaging solution according to real customer requirements and you will compete with the submissions of renowned top designers.
The traditional award ceremony will take place in September-October 2026. We will reveal the location during the year. Here you can meet the jurors, speak with customers, get inspired by other designers and boost your career.
If you have any questions, please feel free to contact us by email. You can reach us at any time via the following email address: myp@modelgroup.com
We look forward to hearing from you.
Jury
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Our media partners
We will announce our media partners for the upcoming year soon. Interested in collaborating with a leading design platform for innovative packaging? Get in touch at myp@modelgroup.com .