Hugo Boss - playful power of attraction

Hugo XX and Hugo XY stand for the provocative game between man and woman. Two evenly matched partners enjoy the game of contrasts and irresistible power of attraction. The folded box design takes on and reflects these traits in the contrasting metallic black and gold colors. The bottle, printed on its sides, imitates an aerosol spray can in its design. The bottle's contours are embossed to further accentuate the shape. The metallic-based matt and gloss effects create an arc of tension that underscores the high quality of the products and brand.

	Folding boxes
	embossing and indent printing
	Model Kramp GmbH