CZ-Opava - Winners of 22nd Young Package competition announced
Model Obaly a.s. has been co-organising its annual Young Package international packaging design competition for 22 years. Some 744 young designers from a record 57 countries took part in this year’s competition. Last autumn, we invited packaging designers from around the world to prove that highquality packaging can perfectly protect its contents while also being fun. Awards for the best packaging designs inspired by the theme 'Open & Play' went to designers from Canada, Hungary, the UK, and – as has become something of a tradition – from Slovakia and the Czech Republic.
1st place, Model Obaly Prize
The grand prize, the Model Obaly Prize, was awarded to Kateřina Puncmannová from the University of West Bohemia in Pilsen. The author won first place in her category with a multi-purpose packaging for a decorators’ brush that can be folded into a paper hat.
The jury’s decision on the winner was unanimous this year. Kateřina Puncmannová didn’t design just a packaging but a thoroughly thought-out concept that could go straight into production. The packaging stands out thanks to its playful graphics and minimum amount of waste. The author came up with a packaging for a decorators’ brush which the user can easily fold into a paper hat to protect their hair. The jurors believe this fun and practical idea to have a great marketing potential.
Second place went to Zita Sirán from Hungary for her milk packaging. Its structural design allows the user to fold the packaging in various ways and play with geometry.
The jurors awarded second place to a design they though visionary. This milk packaging actually turns into a self-contained unit of sorts that invites consumers to play with it. Its structural design allows the user to fold it in various ways and play with geometry. The Hungarian author designed her packaging primarily for children, but it also has a social aspect. The whole concept encourages users to connect individual packages together, giving the packaging a new meaning, increasing its potential, and winning over the jury
Third place in the university category was awarded to Thomas Lavin from Great Britain. His packaging re:PLAY is a toy in itself. A combination of classic paper materials, nuts, and bolts forms a complex construction set assembled into a box that hides a set of tools.
The re:PLAY package by Thomas Lavin from Great Britain is itself a toy. A combination of classic paper materials, nuts, and bolts forms a complex construction set assembled into a box that hides a set of tools. The design noticeable resembles the Czech construction set Merkur, only made of paper. The jury was intrigued by the unconventional combination of paper components, and metal nuts and bolts. The packaging consists of several layers which turns its unpacking into a playful process of discovery in which more and more objects and materials are gradually uncovered.
'High schools' category
Young Package is one of only a few competitions that allow also high school students to participate and present their projects. This year, the high school category winner came from Košice, Slovakia. Barbora Semanová won with her packaging for Lentilky (Czech Smarties) in the shape of a dodecahedron with a sturdy opening in one side that prevents tears when opening or closing the package. The packaging can be also used as a die and thus meets the main requirement of the Open & Play theme.
The awarded packaging is a dodecahedron with an interesting structural design. The box has a sturdy opening in one side that prevents tears when opening or closing the package. The packaging concept includes an outer package for the paper box that can be printed with various graphic designs e.g. for limited editions. The packaging can be also used as a die and thus meets the main requirement of the Open & Play theme.
Second place was awarded to Anna Dvořáková from Pilsen. The author designed a packaging for four bottles of a dairy drink that serves as a game board. The bottles double as game pieces for the board game.
Anna Dvořáková designed a packaging that unfolds into a game board. The bottles double as game pieces for the board game. Simply unpack the product and start playing. There is not waste. The minimalist and clean graphics correspond very well with the product contained in the box.
Third place was taken by Dora Kolářová with her packaging for shoes wrapped with a Chinese jump rope. The jury appreciated the graphic design as well as the choice of materials, and the purpose of the packaging.
The jury appreciated the graphic design as well as the choice of materials, and the purpose of the packaging. The rubber rope primarily keeps the shoe box closed but after unpacking also serves as a Chinese jump rope. The concept, characterized by a harmonic combination of colours, fully deserved third place in the high school category.
Special Model Obaly Innovation Centre Award
The competition awarded students and young designers under 30 competing in two categories with financial prizes in the total amount of EUR 2,800. Yet another traditional prize is a paid internship at the Model Obaly Innovation Centre in Opava. This year, it went to Jamie Zabarte and Adrian Sutherland, two Canadian designers who will get a chance to explore the world of packaging design and production, and collaborate on designing various types of packaging under the guidance of experienced packaging experts. The two designers won the special Innovation Centre Award for their paper packaging for a pair of soccer shoes that unfolds into a soccer field with goal posts and footballs.
The concept surpasses other works in its category with the quality of its design and production. This packaging for a pair of soccer shoes that unfolds into a soccer field is printed with a commercial printing technology. The jury also recognized the concept’s restrained graphic design, and clean and well thought-out structural design. The Canadian designers succeeded in designing a professional innovative packaging.
Special CZECHDESIGN Award
The CZECHDESIGN Award went to Anna Kapi and Adam Matyikanics from Hungary studying at the Eszterházy Károly University. Their packaging for sunflower seeds can also be used as a paper bird feeder.
This packaging for sunflower seeds can also be used as a paper bird feeder. The Hungarian designers caught our attention both with the graphic design of their packaging and with its elaborated structural design. Its transformation into a bird feeder is perfectly simple and intuitive. This interesting concept had everything to merit the CZECHDESIGN Award.