Appearance... Conduct... Language... Each person leaves an impression on their surroundings.
People also draw conclusions from the appearance, conduct and language of institutional organizations, and not just other individuals. However, when referring to companies as opposed to people, we talk of corporate design rather than appearance, corporate behavior rather than conduct, and corporate communication rather than language. And of course, when putting all these elements together, we do not simply refer to the company’s identity, but to its corporate identity. The Model Group Corporate Identity Manual is here to help you. Please consult it and follow the guidelines it contains.